Overheard
“It is always a pleasure to work with Craig. We have a tremendous level of trust in his expertise. He listens to our goals, and provides valuable feedback to help us achieve them. He has a great creative eye and sense of composition, but it’s Craig’s ability to put his subjects at ease and the rapport he has built with our team that makes him our first choice for photography..”Graphic Designer
Werner Eelectric
“Craig has been very professional, creative, and thorough in capturing the essence of our products. The images have effectively conveyed the precision and detail in our designs, illustrations through visuals, that what can be easily considered as mundane ‘hunks of metal’ are actually quite sophisticated and well build machines.”
“The challenge of maneuvering with lighting & photo equipment on the production floor, while not disrupting my employee’s workflow; and getting great images all within budget, is why I would use Craig’s services again for our next project.”CEO
Eagle Supply & Plastics Inc.
“When searching for a photographer to do our brochure and web photo’s we asked printers along with designers as two works with whom. Craig Augustine became our choice to capture the environment of our workers and to present it as the culture it is. The challenge that we all faced was not to lose production time with employees as they go about their job. With Craig’s approach, and experience he not only captured the difference between work areas but brought out the creativity that we overlook as a normal daily routine. The great images reflect what makes each person, and work area special.”President
A to Z Machine Company, Inc
“I have been working with Craig for over 20 years in a variety of photo situations including studio, portraits, and industrial locations. Craig is personable and professional. He has a great eye as well as problem-solving capabilities. He is conscientious about creating minimum disruption for our clients and is reasonable in his pricing. If you need quality photography and responsive service, I highly recommend Craig for your next job.”Creative Director
Brand Directions
Controlling Light
Location photography challenges me in many ways. When a project comes in, it is typically relayed first in an email, followed by a phone conversation and eventually a scouting session. That scouting session gives me an idea of what I can and cannot control on site. ...
From raw images to real world advertising
When I am hired for my abilities as a commercial advertising photographer, I usually become part of a team. A marketing person or graphic designer might contact me to request a quote for a project. Usually a detailed description of what the client is looking for...
Winter Sunlight
Winter in northeast Wisconsin upsets many who live here. Weeks of numbing bitter cold, hazardous driving conditions and frustrating feelings of hibernation in one's interiors, can fuel depression, angst and loneliness. This cabin fever is magnified now by the...