This was my fifth time in Las Vegas and my first time at Photoshop World Conference presented by Kelby One Training. With so much information relayed in three days by top experts in photography, Photoshop and Lightroom, my anxiety of not being able to absorb EVERYTHING presented at the conference was at a high level. Relax. Enjoy. What I retain is what I retain. As a student in college, I was told by various professors that a degree is not a guarantee of boundless knowledge. The experience provides motivational inspiration to direct toward further investigation, based on interest, using the leaned knowledge as a guide. With that concept in mind, I took few notes, sat back and enjoyed the show!
There were hands on workshops with models, peer to peer group discussions based on my professional focus, demonstrations from experts on Adobe Lightroom and Photoshop and inspirational lectures by world renowned photographers like Jay Maisel, Gregory Heisler and Joe McNally.
Photography and post production are the two services I bill for, (and travel when applicable) . The enjoyment of attending the Photoshop World Conference was being able to exercise my free choice to attend classes on either component: photography or post production.
Another line of classes in evidence this year, was the teaching and showcasing of mobile device post production capabilities though various apps. The thinking is that, through my handheld devices, the workflow can begin during what was previously down time (on an airplane, waiting room, etc.). This down time is now transformed into productive time. Edits are saved to the cloud and can be continued to be worked on when I return to my main computer at home or studio. We are in the beginning stages with these revolutionary tools.
With so many professionals gathered in once place for 3 days, the benefit of talking and comparing business practices cannot be underestimated. Next year the conference is in Orlando. I hope to be there.