Business portraits, environmental portraiture, conceptual portraiture, group portraiture and lifestyle photography all have one thing in common: people. Now, more than ever the need for a business to be represented in a personal way is vital. Stock photography can be purchased at a very reasonable cost to fit a variety of needs, however, to capture the authentic personnel of a business, stock photography will not do.
I photograph people for websites, social media, editorial articles for magazines, corporate reports and visitor’s guides. The variety of imagery a business may have for their marketing needs comprises a multitude of ingredients. Photography desired may be of their facility, business processes, the latest acquired technology or new machinery. Personalization, representing the real people who operate those machines, receive guests in the lobby and essentially run the business, is what individualizes and sets a company apart from others who might use generic stock photography to tell their story.
Photographing the CEO of a hospital or healthcare facility in his or her office or on the floor, conversing with a doctor, calls for a modified photographic approach to procure optimum results. Attention to the background, the existing lighting and what the final image is to convey are all details I consider before I trip the shutter. The portable location lighting I use to capture lifestyle, and environmental portraits are powerful and versatile. Having a plan, yet staying open to improvisation and happy accidents, while behind the camera, is how my best images of people are generated.
Professional business portraits for websites and social media are more important now than ever before. There is no excuse for posting an image of oneself for a business that doesn’t look professional. My portrait set up can be transported and assembled in an empty conference room, or anywhere else on location, eliminating the need to travel to a studio. This saves the client time. I bring the studio to you. I carry a variety of backdrops, along with the best portable portrait lighting, to capture the studio look, on location.
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This past autumn, a client hired me to photograph people in business attire participating in track & field events. The humor lies in the contrast between athletic endeavors and a well tailored wool suit. When approaching projects like this, my instinct is to do...read more
January in northeastern Wisconsin can be brutally cold. When a client requests an exterior image of a property in the dark of night, I prepare the best I can. Fully charged batteries for both camera and portable speedlights are a must. Warm clothing, a...read more
It is that time when I look back on the past year's projects and choose my ten favorite images. 2017 offered many opportunities to exercise skills, new lighting set-ups and improved final images in post production with new techniques and time saving discoveries. Here...read more