Business portraits, environmental portraiture, conceptual portraiture, group portraiture and lifestyle photography all have one thing in common: people. Now, more than ever the need for a business to be represented in a personal way is vital. Stock photography can be purchased at a very reasonable cost to fit a variety of needs, however, to capture the authentic personnel of a business, stock photography will not do.
I photograph people for websites, social media, editorial articles for magazines, corporate reports and visitor’s guides. The variety of imagery a business may have for their marketing needs comprises a multitude of ingredients. Photography desired may be of their facility, business processes, the latest acquired technology or new machinery. Personalization, representing the real people who operate those machines, receive guests in the lobby and essentially run the business, is what individualizes and sets a company apart from others who might use generic stock photography to tell their story.
Photographing the CEO of a hospital or healthcare facility in his or her office or on the floor, conversing with a doctor, calls for a modified photographic approach to procure optimum results. Attention to the background, the existing lighting and what the final image is to convey are all details I consider before I trip the shutter. The portable location lighting I use to capture lifestyle, and environmental portraits are powerful and versatile. Having a plan, yet staying open to improvisation and happy accidents, while behind the camera, is how my best images of people are generated.
Professional business portraits for websites and social media are more important now than ever before. There is no excuse for posting an image of oneself for a business that doesn’t look professional. My portrait set up can be transported and assembled in an empty conference room, or anywhere else on location, eliminating the need to travel to a studio. This saves the client time. I bring the studio to you. I carry a variety of backdrops, along with the best portable portrait lighting, to capture the studio look, on location.
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Driving around Appleton, I have noticed commercial signage that utilizes elements from roadside marketing long used on highways to attract business. I might refer to this as roadside point of purchase marketing. These signs and structures appeal to the whimsical...read more
Recently, I have undertaken the task of converting old super 8, VHS and other analog media from my past into a digital format. I have been a photographer in one form or another, most of my life, doing whatever I could to slow life down, to savor it in any way I...read more
Being a location photographer has it's challenges when it comes to business portraits. My lights, backdrop, stands, reflectors, tripod and boom arm all must fit in our shooting space with about 10 feet of clearance from subject to camera. I can shoot in small spaces...read more