Business portraits, environmental portraiture, conceptual portraiture, group portraiture and lifestyle photography all have one thing in common: people. Now, more than ever the need for a business to be represented in a personal way is vital. Stock photography can be purchased at a very reasonable cost to fit a variety of needs, however, to capture the authentic personnel of a business, stock photography will not do.
I photograph people for websites, social media, editorial articles for magazines, corporate reports and visitor’s guides. The variety of imagery a business may have for their marketing needs comprises a multitude of ingredients. Photography desired may be of their facility, business processes, the latest acquired technology or new machinery. Personalization, representing the real people who operate those machines, receive guests in the lobby and essentially run the business, is what individualizes and sets a company apart from others who might use generic stock photography to tell their story.
Photographing the CEO of a hospital or healthcare facility in his or her office or on the floor, conversing with a doctor, calls for a modified photographic approach to procure optimum results. Attention to the background, the existing lighting and what the final image is to convey are all details I consider before I trip the shutter. The portable location lighting I use to capture lifestyle, and environmental portraits are powerful and versatile. Having a plan, yet staying open to improvisation and happy accidents, while behind the camera, is how my best images of people are generated.
Professional business portraits for websites and social media are more important now than ever before. There is no excuse for posting an image of oneself for a business that doesn’t look professional. My portrait set up can be transported and assembled in an empty conference room, or anywhere else on location, eliminating the need to travel to a studio. This saves the client time. I bring the studio to you. I carry a variety of backdrops, along with the best portable portrait lighting, to capture the studio look, on location.
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The assignment was to photograph approximately 300 employees separately, as traditional business portraits against a white backdrop. In addition, an environmental portrait was to be taken, anywhere in the facility, producing an image with a soft focus background. My...read more
A few weeks ago, a project for Diamond Water Incorporated included, from the director of business development, the phrase I love to hear: " Craig, go back into the shop area and do your thing!" To me, that means: photograph anything that will look dynamic,...read more
Product photography has dictates that cannot be ignored. Items shot in a way to reveal unique qualities, structure, texture, materials and color are a few requirements. Consistency is important in catalog photography, keeping backgrounds, angles and...read more