Commercial Advertising Photography for
Industrial, Manufacturing and Business.
To make compelling, powerful commercial, industrial photography requires problem-solving on site. I help business owners in the manufacturing, fabricating and industrial trades by capturing images of their operations that set them apart from the competition. Working around production lines in tight spaces with portable, location lighting, Craig Augustine Photography produces images for all advertising media including annual reports, brochures, sell sheets, catalogs, in-house marketing and web sites.
With over 20 years of professional, commercial advertising photography experience, capturing industrial and manufacturing images for business is my specialty.
Low light and fast action in a noisy manufacturing plant requires a photographic strategy. The combination of effectively utilizing the best portable lighting equipment teamed with a premier digital camera and years of experience are the tools I depend on to get the images I need.
In scouting the location assigned to photograph, before the actual shoot, a quick assessment of potential obstacles, ambient lighting, the number of personnel in the area and camera angles are all analyzed.
An effort to work quickly in a factory or manufacturing plant serves two purposes. I find that spontaneity produces compelling, in- the- moment photographs and secondly, working quickly saves the client money. Working within the budget, without sacrificing quality is a priority. I accomplish this by doing my homework. After a meeting with the client and outlining what is to be accomplished, I scout the location. From there, I can mentally prepare for what I will need to do the job: the type of lights, the number of lights, the style of light modifiers, the kind of light supports and whether or not I will need an assistant.
The industrial environment, with it’s seemingly controlled chaos fuels my excitement for this type of photography. Capturing the raw beauty of the manufacturing process and the dignity of the men and women who operate these marvels of ingenuity, are what compels me to set up shop on the plant floor to capture something engaging and perhaps unexpected.
I met with a fellow photographer recently at a coffee shop. We talked about many things - from encountering the unexpected on a location job (and how we handled it), to tricks we use in post production, to whether or not having a few jokes at the ready to loosen up...
I just ordered a new iPhone. My present one is cracked, outdated and full of images. When I scroll back from most recent to the very first image I took almost 8 years ago, (from 2 generations of iPhones), I can see my history flip back to a younger time with kids...
Photographing the architecture of a commercial business while they are operating can be a difficult thing to do. A long time client of mine likes his buildings represented with no people and no cars evident in the final image - what you might call a new born building...