by Craig | Mar 25, 2021 | Marketing, photography
When I am hired for my abilities as a commercial advertising photographer, I usually become part of a team. A marketing person or graphic designer might contact me to request a quote for a project. Usually a detailed description of what the client is looking for...
by Craig | Jun 2, 2020 | photography, Business, Equipment, Marketing
A business portrait tells a story in a single image. Every business, I believe needs to connect with their audience on a personal level by revealing who the employees are in the positions to help. There are many ways to do a business portrait. I have done them in...
by Craig | Feb 1, 2020 | photography, Business, Marketing
Telling the story Commercial advertising photography needs to tell a story in an image. When I shoot product or industrial jobs, the focus is on a line of items being sold by the company to the consumer. In the case of an industrial photo shoot, a new or unique...
by Craig | Jan 7, 2019 | photography, Art, Equipment, Marketing
In looking back on the projects I have been involved in this past year, I am pleased with the images that have accumulated. Rating my favorites is a subjective process and the only criteria I set is that each image was either for a job or for promotional purposes. I...
by Craig | Aug 24, 2018 | photography, Business, Marketing
Driving around Appleton, I have noticed commercial signage that utilizes elements from roadside marketing long used on highways to attract business. I might refer to this as roadside point of purchase marketing. These signs and structures appeal to the whimsical...
