by Craig | Jan 29, 2023 | Business, photographic technique, post production
My commercial architectural clients prefer a variety of daytime images as well as evening twilight images of exterior views for completed projects. If a building has outdoor lighting of significant quantity and quality, I will elect to photograph that exterior in the...
by Craig | May 21, 2021 | Business, natural light, photography
Controlling Light Photographic Knowledge. Location photography challenges me in many ways. When a project comes in, it is typically relayed first in an email, followed by a phone conversation and eventually a scouting session. That scouting session gives me an idea...
by Craig | Jan 14, 2021 | Business, Equipment, photography, professional studio photography
I have been a professional commercial advertising photographer for a long time. Before earning a dime as a pro, photography has been a part of my life as a tool to freeze time. Life experienced while film was the method used to hold on to a scene was a more involved...
by Craig | Nov 20, 2020 | photography, Business, Equipment, real estate photography
In architectural exterior photography, uniform lighting on all angles of a building being photographed is unnatural. There is only one sun. That sun casts shadows under eaves, window sills and in doorways. When I work with realtors and commercial building...
by Craig | Jun 2, 2020 | photography, Business, Equipment, Marketing
A business portrait tells a story in a single image. Every business, I believe needs to connect with their audience on a personal level by revealing who the employees are in the positions to help. There are many ways to do a business portrait. I have done them in...
by Craig | Mar 27, 2020 | photography, Business, Equipment, High Dynamic Range, real estate photography
These Days As a business owner, ignoring the present health crisis in the world would be self serving. My wife works in healthcare, so the reality of what is of greatest importance reveals itself daily in a viceral, emotional way around here. Any photography...