by Craig | Aug 24, 2018 | Business, Marketing, photography
Driving around Appleton, I have noticed commercial signage that utilizes elements from roadside marketing long used on highways to attract business. I might refer to this as roadside point of purchase marketing. These signs and structures appeal to the whimsical... 
by Craig | Apr 17, 2018 | Business, Equipment, photography
Considering photography done for pleasure: I get a chance each month to choose a subject and a corresponding action, with the knowledge that the image will be printed in a publication for others to see. I regard this opportunity a privilege. Not only does it... 
by Craig | Dec 28, 2017 | Business, photography
It is that time when I look back on the past year’s projects and choose my ten favorite images. 2017 offered many opportunities to exercise skills, new lighting set-ups and improved final images in post production with new techniques and time saving discoveries.... 
by Craig | Sep 14, 2017 | Business, photography
When I think of why I originally was drawn to photography many years ago, I remember using an instamatic camera to preserve, or to stop time, on family vacations. I was using Kodak cartridge 126 color film and occasionally flash cubes snapped in on the top of the... 
by Craig | Aug 9, 2017 | Business
A professional photographer’s website is their most important marketing tool. I am on my third website since going into business for myself in 2010. Back then, responsive sites were non existent, or at least not offered by designers. With the proliferation of smart...