In architectural exterior photography, uniform lighting on all angles of a building being photographed is unnatural. There is only one sun. That sun casts shadows under eaves, window sills and in doorways. When I work with realtors and commercial building...
A business portrait tells a story in a single image. Every business, I believe needs to connect with their audience on a personal level by revealing who the employees are in the positions to help. There are many ways to do a business portrait. I have done them in...
These Days As a business owner, ignoring the present health crisis in the world would be self serving. My wife works in healthcare, so the reality of what is of greatest importance reveals itself daily in a viceral, emotional way around here. Any photography...
Telling the story Commercial advertising photography needs to tell a story in an image. When I shoot product or industrial jobs, the focus is on a line of items being sold by the company to the consumer. In the case of an industrial photo shoot, a new or unique...
When I am on location with a list of images to capture, (particularly for industrial projects), there often times is a requested shot on that list of one, two or three people to be set up as an environmental small group portrait. This could be three foremen, the...
Driving around Appleton, I have noticed commercial signage that utilizes elements from roadside marketing long used on highways to attract business. I might refer to this as roadside point of purchase marketing. These signs and structures appeal to the whimsical...
