by Craig | May 21, 2021 | Business, natural light, photography
Controlling Light Photographic Knowledge. Location photography challenges me in many ways. When a project comes in, it is typically relayed first in an email, followed by a phone conversation and eventually a scouting session. That scouting session gives me an idea...
by Craig | Mar 25, 2021 | Marketing, photography
When I am hired for my abilities as a commercial advertising photographer, I usually become part of a team. A marketing person or graphic designer might contact me to request a quote for a project. Usually a detailed description of what the client is looking for...
by Craig | Feb 20, 2021 | natural light, Art, photography
Winter in northeast Wisconsin upsets many who live here. Weeks of numbing bitter cold, hazardous driving conditions and frustrating feelings of hibernation in one’s interiors, can fuel depression, angst and loneliness. This cabin fever is magnified now by the...
by Craig | Jan 14, 2021 | Business, Equipment, photography, professional studio photography
I have been a professional commercial advertising photographer for a long time. Before earning a dime as a pro, photography has been a part of my life as a tool to freeze time. Life experienced while film was the method used to hold on to a scene was a more involved...
by Craig | Nov 20, 2020 | photography, Business, Equipment, real estate photography
In architectural exterior photography, uniform lighting on all angles of a building being photographed is unnatural. There is only one sun. That sun casts shadows under eaves, window sills and in doorways. When I work with realtors and commercial building...
by Craig | Oct 1, 2020 | Equipment, photography
Growing up in the midwest, I had my favorite sports teams and Sports Illustrated magazine’s photographs, particularly of arena sports (NBA and NHL), were the subjects of my bedroom posters. At that time of adolescence, I didn’t think about how the...
by Craig | Aug 3, 2020 | Art, adventure, Equipment, photography, street photography
Photography is a Solitary Activity After many years, I have come to the conclusion that, for me, photography is most enjoyed when done solo. I have been in camera clubs and group photoshoots in school with all the attention focused on doing my own thing (within the...
by Craig | Jun 2, 2020 | photography, Business, Equipment, Marketing
A business portrait tells a story in a single image. Every business, I believe needs to connect with their audience on a personal level by revealing who the employees are in the positions to help. There are many ways to do a business portrait. I have done them in...
by Craig | Apr 30, 2020 | Art, Equipment, photography, street photography
Out Walking Well, I’ve been out walking these days. At first, I walked to expel nervous energy as a form of exercise. I would walk fast and deliberate. After a week, attention to my surroundings became the source of interest, replacing the goal of physical...
by Craig | Mar 27, 2020 | photography, Business, Equipment, High Dynamic Range, real estate photography
These Days As a business owner, ignoring the present health crisis in the world would be self serving. My wife works in healthcare, so the reality of what is of greatest importance reveals itself daily in a viceral, emotional way around here. Any photography...
