A Team Effort Commercial photography is facilitated by utilizing various tools to sell something. For example, if I am hired by a realtor to photograph a home, I am helping to sell the space to a prospective buyer. I use tools, to accomplish that. On site I use a...
When I am on location with a list of images to capture, (particularly for industrial projects), there often times is a requested shot on that list of one, two or three people to be set up as an environmental small group portrait. This could be three foremen, the...
When I photograph subjects that don’t move, (primarily real estate and architecture), I often employ the high dynamic range setting in my Nikon D810 camera. The setting is found in the shooting menu. I will not go into the operation of the setting on the...
The assignment was to photograph approximately 300 employees separately, as traditional business portraits against a white backdrop. In addition, an environmental portrait was to be taken, anywhere in the facility, producing an image with a soft focus background. My...
A few weeks ago, a project for Diamond Water Incorporated included, from the director of business development, the phrase I love to hear: ” Craig, go back into the shop area and do your thing!” To me, that means: photograph anything that will look...
Product photography has dictates that cannot be ignored. Items shot in a way to reveal unique qualities, structure, texture, materials and color are a few requirements. Consistency is important in catalog photography, keeping backgrounds, angles and scale the same...
In looking back on the projects I have been involved in this past year, I am pleased with the images that have accumulated. Rating my favorites is a subjective process and the only criteria I set is that each image was either for a job or for promotional purposes. I...
Walking in the city with a camera provides incentive to be observant. While living in Manhattan in the 1980’s , I was pursuing a different career. Rarely did I carry a camera back then. I was not a photographer. I was an actor running to auditions,...
Last month, I had the opportunity to travel to New York City. My brother and I had planned this trip, centering it around a Broadway show at the Walter Kerr Theater. I hadn’t been to New York since 2010 and besides the excitement of securing tickets to ...
Driving around Appleton, I have noticed commercial signage that utilizes elements from roadside marketing long used on highways to attract business. I might refer to this as roadside point of purchase marketing. These signs and structures appeal to the whimsical...
