These Days As a business owner, ignoring the present health crisis in the world would be self serving. My wife works in healthcare, so the reality of what is of greatest importance reveals itself daily in a viceral, emotional way around here. Any photography...
Aloneness Creative Inspiration is revealed to me in the stillness of solitude. I withdraw for a brief time to contemplate. These little respites – walking, coffee breaks, cigarettes breaks and time spent alone in a bar with alcohol are a few incentivizing...
Telling the story Commercial advertising photography needs to tell a story in an image. When I shoot product or industrial jobs, the focus is on a line of items being sold by the company to the consumer. In the case of an industrial photo shoot, a new or unique...
What I shot End of the year lists are somewhat subjective when rating music, movies and news stories. Personally, photographically speaking, anything having to do with looking back on what I shot for a client on the job site or on the way home from the job is also...
A Team Effort Commercial photography is facilitated by utilizing various tools to sell something. For example, if I am hired by a realtor to photograph a home, I am helping to sell the space to a prospective buyer. I use tools, to accomplish that. On site I use a...
When I am on location with a list of images to capture, (particularly for industrial projects), there often times is a requested shot on that list of one, two or three people to be set up as an environmental small group portrait. This could be three foremen, the...
When I photograph subjects that don’t move, (primarily real estate and architecture), I often employ the high dynamic range setting in my Nikon D810 camera. The setting is found in the shooting menu. I will not go into the operation of the setting on the...
The assignment was to photograph approximately 300 employees separately, as traditional business portraits against a white backdrop. In addition, an environmental portrait was to be taken, anywhere in the facility, producing an image with a soft focus background. My...
A few weeks ago, a project for Diamond Water Incorporated included, from the director of business development, the phrase I love to hear: ” Craig, go back into the shop area and do your thing!” To me, that means: photograph anything that will look...
Product photography has dictates that cannot be ignored. Items shot in a way to reveal unique qualities, structure, texture, materials and color are a few requirements. Consistency is important in catalog photography, keeping backgrounds, angles and scale the same...
