A few weeks ago, a project for Diamond Water Incorporated included, from the director of business development, the phrase I love to hear: ” Craig, go back into the shop area and do your thing!” To me, that means: photograph anything that will look...
Product photography has dictates that cannot be ignored. Items shot in a way to reveal unique qualities, structure, texture, materials and color are a few requirements. Consistency is important in catalog photography, keeping backgrounds, angles and scale the same...
In looking back on the projects I have been involved in this past year, I am pleased with the images that have accumulated. Rating my favorites is a subjective process and the only criteria I set is that each image was either for a job or for promotional purposes. I...
Walking in the city with a camera provides incentive to be observant. While living in Manhattan in the 1980’s , I was pursuing a different career. Rarely did I carry a camera back then. I was not a photographer. I was an actor running to auditions,...
Last month, I had the opportunity to travel to New York City. My brother and I had planned this trip, centering it around a Broadway show at the Walter Kerr Theater. I hadn’t been to New York since 2010 and besides the excitement of securing tickets to ...
Driving around Appleton, I have noticed commercial signage that utilizes elements from roadside marketing long used on highways to attract business. I might refer to this as roadside point of purchase marketing. These signs and structures appeal to the whimsical...
Recently, I have undertaken the task of converting old super 8, VHS and other analog media from my past into a digital format. I have been a photographer in one form or another, most of my life, doing whatever I could to slow life down, to savor it in any way I...
Being a location photographer has it’s challenges when it comes to business portraits. My lights, backdrop, stands, reflectors, tripod and boom arm all must fit in our shooting space with about 10 feet of clearance from subject to camera. I can shoot in small...
Considering photography done for pleasure: I get a chance each month to choose a subject and a corresponding action, with the knowledge that the image will be printed in a publication for others to see. I regard this opportunity a privilege. Not only does it...
This past autumn, a client hired me to photograph people in business attire participating in track & field events. The humor lies in the contrast between athletic endeavors and a well tailored wool suit. When approaching projects like this, my instinct is to do...
