by Craig | Aug 24, 2018 | Business, Marketing, photography
Driving around Appleton, I have noticed commercial signage that utilizes elements from roadside marketing long used on highways to attract business. I might refer to this as roadside point of purchase marketing. These signs and structures appeal to the whimsical... 
by Craig | Jul 10, 2018 | Equipment, photography
Recently, I have undertaken the task of converting old super 8, VHS and other analog media from my past into a digital format. I have been a photographer in one form or another, most of my life, doing whatever I could to slow life down, to savor it in any way I... 
by Craig | May 14, 2018 | Uncategorized
Being a location photographer has it’s challenges when it comes to business portraits. My lights, backdrop, stands, reflectors, tripod and boom arm all must fit in our shooting space with about 10 feet of clearance from subject to camera. I can shoot in small... 
by Craig | Apr 17, 2018 | Business, Equipment, photography
Considering photography done for pleasure: I get a chance each month to choose a subject and a corresponding action, with the knowledge that the image will be printed in a publication for others to see. I regard this opportunity a privilege. Not only does it... 
by Craig | Mar 17, 2018 | Equipment, photography
This past autumn, a client hired me to photograph people in business attire participating in track & field events. The humor lies in the contrast between athletic endeavors and a well tailored wool suit. When approaching projects like this, my instinct is to do... 
by Craig | Jan 31, 2018 | Equipment, photography
January in northeastern Wisconsin can be brutally cold. When a client requests an exterior image of a property in the dark of night, I prepare the best I can. Fully charged batteries for both camera and portable speedlights are a must. Warm clothing, a small... 
by Craig | Dec 28, 2017 | Business, photography
It is that time when I look back on the past year’s projects and choose my ten favorite images. 2017 offered many opportunities to exercise skills, new lighting set-ups and improved final images in post production with new techniques and time saving discoveries.... 
by Craig | Nov 28, 2017 | photography, Uncategorized
My photography assignments vary. Sometimes I am photographing products to be marketed on a shopping cart website. Other times I am photographing a commercial facility for a builder or architect. Included in much of my other work are people. I shoot for Appleton... 
by Craig | Oct 12, 2017 | Equipment, photography
Back in 2014 I was commissioned by the Fox cities Convention & Visitors Bureau to photograph College Avenue at dusk. The view was looking down the avenue west. It was shot from the roof of the iconic Zuelke Building in the heart of the downtown Appleton. The... 
by Craig | Sep 14, 2017 | Business, photography
When I think of why I originally was drawn to photography many years ago, I remember using an instamatic camera to preserve, or to stop time, on family vacations. I was using Kodak cartridge 126 color film and occasionally flash cubes snapped in on the top of the...